Owner of Sookie Sews and founder of Sookie B Academy, Sue O'Very-Pruitt, aka Sookie, has been in the sewing industry her entire career. She is also a twice-published author, notion inventor, a BERNINA and Bernette Ambassador, and the Embroidery Software v9 expert for BERNINA.
Sue O’Very Pruitt’s love of sewing began very early and has taken her to places near and far. She went from designing dresses for her Barbie doll at six years old to creating customers at Busch Gardens when she graduated college. After leaving Busch Gardens, she created costumes on a cruise ship for six months, before going on to become lead designer for a leather manufacturing company in China. While there, she designed leather cases for Verizon, and small leather goods for Hartman Luggage, Nautica, and numerous other companies. She’s traveled to China 22 times and to other marketplaces around the globe for her job. Her final job, before launching Sookie Sews was at VF Imagewear, where she was the Technical Designer for Harley Davidson. (2:17-18:02)
Although she started designing hoop projects long before she started her business, she’s recently been focusing on them more. The entirety of each project is created on an embroidery machine, perhaps with a little hand stitching or hardware added at the end. As she talks about her projects, passion, and the progression of her career, she shares how the pandemic changed the way she did things. Sue and her husband Joey were home together a lot more, and he would challenge her to take a fresh look at things. “I love him for challenging me like that, because it really made me better, and he continues to challenge me now.”
According to Sue, his inspiration during that time breathed new life into her business.
She goes on to say that he's very good at color. She’ll sketch something and he’ll kind of help her put it together. The company was recently rebranded, and Joey helped with the video for the design rebrand. According to Sookie, “We're a good little team and I hope we get to work together more and more in the future.” (18:02 to 25:30)
Before meeting Joey, Sue ran her business from top to bottom, without any help. And while she gets some insights and assistance from Joey, she is basically a solo entrepreneur. She thrives on the sense of empowerment it gives her. She does her own artwork and concept design, digitizes her own embroidery projects, writes her own patterns and instructions, creates the graphics for her serger patterns, and makes all the prototypes. “I'm kind of proud to be a solo entrepreneur, it's very comforting. I have control over the things that I want and when I need help, I'm comfortable asking for it.”
There are exciting future projects in the works, from growing her YouTube channels to working on some virtual classes and video courses with her husband. As she shares her story, her passion and enthusiasm shine through, and when she says, “I’m living my dream,” there’s no doubt that she will continue to do so.
If you’d like to share Sue’s passion, you can go to SookieSews.com, @Sookiesews on Instagram, and on her Facebook page. You can also subscribe to her weekly newsletter, The Weekly Beehive
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